SIMPLY NOVA

Elevate your taste buds with our Famous Babka - a decadent, rich pastry that's sure to transport you to the heart of Eastern Europe.

• Flaky, buttery dough wrapped around a luscious chocolate or cinnamon filling
• Made using only the finest, high-quality ingredients
• Perfectly balanced sweetness that satisfies without overpowering
• Soft, pillowy texture that melts in your mouth

Our babka is the ultimate comfort food, perfect for any occasion...

This babka is a must-have for anyone who appreciates the finer things in life...

Each bagel is meticulously crafted using traditional methods, ensuring a chewy exterior and a soft, flavorful interior. Perfect for breakfast or a delightful snack, these bagels are versatile enough to be enjoyed plain, toasted, or topped with your favorite spreads.

If you're on the hunt for the best bialys in NYC, look no further than our in-house baked beauties. These tasty treats are a local favorite, known for their perfectly crispy exterior and soft, chewy center. Made with love and care by our talented bakers, each bialy is a delicious reminder of why we're the go-to spot for authentic, mouthwatering baked goods. Whether you're a bialy connoisseur or just looking to try something new, our bialys are sure to hit the spot.

Imagine the aroma of freshly baked bread wafting through your home. Our Golden Braided Challah delivers that and more. Baked to a perfect golden-brown, its glossy crust gives way to a soft, fluffy interior that melts in your mouth. The intricate braid isn't just beautiful; it's a testament to the care and tradition baked into every loaf. Perfect for sharing with loved ones, creating unforgettable meals, or simply savoring a moment of pure, comforting bliss. Bring home the warmth. Bring home the taste of tradition.

Celebrate Purim with our delightful Homemade Hamantaschen! These treats boast a perfectly crispy exterior that gives way to a soft, flavorful filling, making each bite a heavenly experience. Crafted with love and tradition, they’re not just a snack; they’re a festive must-have that will bring joy to your celebrations. Treat yourself or share with friends and family—these delicious pastries are sure to be a hit!

Indulge in a taste of classic New York City with our Homemade Black and White Cookies.

• Made from scratch with high-quality ingredients
• Perfectly balanced flavors of rich chocolate and sweet vanilla
• Soft texture in every bite
• Iconic black and white design for a timeless look

Our Homemade Black and White Cookies are the gold standard of this beloved treat. Each cookie is crafted with care, featuring a delightful contrast of dark chocolate and creamy vanilla that will transport you to the bustling streets of NYC. Savor the nostalgia in every morsel.

These cookies are a must-have for anyone who appreciates the simple pleasures in life. Enjoy them as an afternoon pick-me-up, an after-dinner dessert, or anytime you need a comforting taste of home. Your taste buds will thank you.

Enjoy a taste of tradition with our freshly baked Rugelach, a timeless pastry that has been delighting taste buds for generations. With a crispy, golden crust and a variety of delicious fillings to choose from, each bite is a little piece of heaven. Whether you're a fan of classic flavors or looking to try something new, our Rugelach is sure to hit the spot.